Hot off the press: check out storePlay in the Financial Review.

Read all about it

Watch the video

Who said retail was tough?

Read all about Country Road's secrets to their 71% increase in profits and omni-channel success.

WeAreDigital at LMFF Fashion Festival Business Seminar

People Power: Using Social Media

Our director Karson Stimson is hosting a panel at the L'Oréal Melbourne Fashion Festival Business Seminar this year on the emerging digital trend of social curation and the rise in user-generated content.

The speakers are Quynh Mai from Moving Image & Content, Emily Bidwell from Etsy, Simon Goodrich from Portable and Svscription, and Hilary Peterson from Lyst.

With the rise of digital technology and the phenomenon of social media, people all over the world are, in fact, sharing their virtual pinboards on sites like Pinterest ...
... While it can be easy to get deafened by the noise, a bit of expert navigation will help you form a streamlined river of information to feed into your business.

Read more about the LMFF Business Seminar

Experience sass & bide live from LONDON FASHION WEEK... brought to you by WeAreDigital.

London Fashion Week - Wintergate

See the sass & bide WINTERGATE collection, live from London Fashion Week…

Each look will be shared as the models hit the runway, allowing you to view the collection from the front row.

The Autumn/Winter 13 collection "WINTERGATE" explores the evolution of structures & internal mechanics. Hailing from the frameworks of an industrial world, it finds counterbalance in the beauty & spirit of the natural.





7.45AM SYDNEY TIME (16.02.13)

9:45AM NEW ZEALAND TIME (16.02.13)

3:45PM (15.02.13)

12:45AM LOS ANGELES TIME (15.02.13)

9:45PM LONDON TIME (15.02.13)

Follow it all here:

Happy Holidays from WeAreDigital...

Music To Jingle Your Bells To

We've put together some music to get you in the spirit & help you through the festive season!

See The Person Not The Label

See The Person Not The Label

One of WeAreDigital's proudly supported social enterprises, Igniting Change, have released a series of 3 "See The Person Not The Label" bracelets which are now available for purchase from their website

By purchasing these bracelets you are supporting local artisans in Cambodia and Igniting Change's work. They $19.95 each, or all 3 for $50 (inc. GST) which includes postage within Australia.

To read more about the story, or to purchase a bracelet to support a cause WeAreProud of, please click here.

TAC Home Safely Launches...

Peak season sales techniques for your online store

WeHaveLaunched the brand new TAC Home Safely campaign website.

The campaign will see the TAC donate over 233,000 advertising spaces to the Victorian community. At the core of the campaign is the ability to remind someone you know to drive #Homesafely, with a personalised billboard near where they live or a message played on the radio.

To visit the TAC Home Safely website, please click here.

WeAreDigital runs Magento's First Australian Webinar!

Peak season sales techniques for your online store

As a proud Magento solutions partner, WeAreDigital were invited to present Magento's first ever Australian Webinar on December 5, 2012.

The aim of the webinar was to show you how to make sure your site is optimised for the holiday season and beyond. We shared tips on content placement, merchandising, and key metrics to maximise online conversion and sales

You will find the webinar recording and presentation slides on the Magento Archived Webinars web page.

In order to access this information please use your Magento login credentials. If you currently do not have a Magento community account, you can easily register for one.

WeAreDigital Launches storePlay

Music In Minutes

WeAreDigital recently launched a world first app-based music subscription service, storePlay.

storePlay is a one-stop-shop for business' music needs - including all royalties and public performance

The app provides playlists for retailers, restaurants, hair salons and other commercial premises and allows businesses to download 100% legal and tailored playlists for their stores and venues.

To read the full case study please click here.

Already receiving rave industry reviews and Media coverage, storePlay and WeAreDigital have featured in B&T Magazine - Read the press release here

'Tis The Season To Be Online

Tis the season to be online

WeAreDigital recently featured in a cover story in The Age and Sydney Morning Herald which discussed Online Retail over the coming Festive season.

To read the full article on The Age online please click here.


WeAreWinners!! B&T 2012 Specialist Agency of the year. WeAreProud, WeAreHumbled (and a little hungover :)

A huge thank-you to the WeAreDigital extended family for making this possible (Staff, Clients, Suppliers, Friends and Family)

WeAreLooking forward to another special year in 2013.

B & T Awards B & T Awards


Klim - Milk

Check out the article on B&T about our recent win, Milk & Co.

Independent digital agency WeAreDigital has secured Olympian Michael Klim's skincare brand Milk & Co following a competitive pitch.

WeAreDigital has been recruited to launch a new online shopping destination for Milk & Co, formerly known as Milk Skincare and Milk Baby.

The new site is scheduled to launch in mid-December and will coincide with the unveiling of the refreshed Milk & Co brand.

Read it in full on B&T: "WeAreDigital to build a new online home for Milk"


B&T Logo

WeAreShortlisted as finalists for Specialist Agency of The Year in the 2012 B&T Awards. Wish us luck!

For a full list of finalists visit

The importance of digital commerce


Welcome to the first of a series of articles that over the coming months will highlight the importance and key drivers of digital commerce for your brand and business. We will explore, in depth, various factors that matter to retailers (current and future), emerging trends that are shaping everyday trading and purchasing, and strategies to increase revenue and profitability for online retailers.

As the impact of digital continues to spread with unbelievable velocity, we are witnessing extreme changes in customer behaviours and expectations, from the way they research a product, consider and complete a purchase, or show loyalty to a brand, to the way they communicate all of this to their peers.

Throughout this series, we hope to bring you some insights that will help build your strategy and ultimately give your business some guidance on how best to successfully integrate digital commerce into your future business plan.

To read the complete article please head over to Marketing Mag.

Work Out Life features in Grazia

Did you see our new client Work Out Life in this weeks Grazia? We have been sweating in style... Are you ? Check it out...

Work out life

WeAreShowing at Online Retailer Expo. 17-18 July, Sydney

WeAreDigital returns to Online Retailer in 2012! Online Retailer is Australia's leading ecommerce conference and exhibition, showcasing leading solution providers and the latest in ecommerce technology, digital marketing, and solutions. Take in insights and tips, attend the conference and seminars, network, and get inspired by ecommerce innovators.

Come and visit us at Stand 1516 for a chat. We look forward to seeing you there!

Read all about it!

The BRW cover story on Online Retail features some of our latest trends and tips for consideration before launching an online store. It also features our client Iain Nairn from the Witchery Group who talks about the growth and success of the online retail channel for both Witchery and Mimco.

Read the article >



WeAreShining the bat signal again, to attract top notch talent to our team.

If you've got what it takes, let's chat! Current openings:

1 x Snr Producer
1 x Jnr/Mid Producer
1 x Producer (online retail/ecommerce specialist)
1 x Technical/Development Lead
1 x Email/Analytics manager

We are also building our book of contractors (design, development & producers), so if freelancing is your thing and you want to be on our books, please drop us a line and introduce yourself.

Send all enquiries to (no agencies please).

WeAreProud to announce...

Melbourne Fashion Festival WeAreProud to announce our digital partnership with L'Oréal Melbourne Fashion Festival!

We are excited to be working with them on their digital and social strategy.

WeAreTalking at the L'Oréal Melbourne Fashion Festival Herald Sun Marketing Breakfast.

Marketing Breakfast
The topic is: "Navigating the world of digital marketing" -
It's no secret technological revolutions have changed the way people communicate and consume media giving rise to new social networks. With growing numbers of communication channels and the explosion of all things digital transforming the way we market our brands — are we doing it well and can we do it better?

We have 2 tickets to giveaway to L'Oréal Melbourne Fashion Festival's opening runway, Fashion Full Stop. To win, email and answer the following question:

Tell us which Australian fashion band or live performer featuring in Fashion Full Stop you would most like to see and why?

Small businesses, get social!

In this week's Herald Sun, we have an article talking about how to use social media as an effective, low-cost marketing tool for small business. We hope it's useful for small businesses out there!

Read the article >

Small Outlets Urged To Get Clicking

Be a Digital Arsonist

In a recent article published by AdNews, we suggest that it makes more sense to spread a client's budget around by lighting a series of small spotfires. Once you see an idea starting to flame then you can start to scale it up and increase its value. We also suggest that utilities and platforms are the new campaigns. Is it smarter to create something of value that doesn't fall off the face of the earth after a few months?

Read all about it >

Be a digital arsonist

"The new next big digital thing"

Check out our article, recently published in the (Australian Financial Review) about the new emerging social, mobile and location based services and what they mean for businesses and brands. article

WeAreWinners!! - AIMIA Awards 2010

Congratulations to the teams at WeAreDigital and Telstra Media for winning the Best Sport category at the 2010 AIMIA awards for the Carlton Natural Blonde Match Centre application.

We have designed, developed and continually improved this application over the last four years and its great to see everyone involved get recognised by the industry for what is a best of breed sports application.

Here are a few pics from the night.

The Main Prize

Celebrations by the bar


Our moderated conversation stream "IamYourConversation" enabled attendees at this years AIMIA awards to tweet directly to the big screen.



and the Winner is.......

you'll have to wait until March 5th 2010 to find out. Along with our friends at Telstra Media, WeAreDigital has been nominated as a finalist in the 2010 AIMIA awards - Best Sport category for our Carlton Natural Blonde Match Centre application.

check out the finalist page Click here

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About This Blog

This is the WeAreDigital blog. Our aim is to inspire you and share exciting things as we find them, showcase our own work and keep you posted on what's floating our boat at any particular time. Please, join in the conversation.

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