AFL Membership Website 2011

for AFL

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Total Game homepage
Membership selector app
Always looking out for the punter
Designed and developed to look great on iOS
AFL Dreamteam integration
AFL Members footy tipping page
Designed and developed to suit widescreen
Widescrren hero slideshow images
AFL memebers benefits page
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"Bringing you the Total Game"

Australia’s largest sporting organisation, the Australian Football League (AFL) engaged WeAreDigital to recreate the official AFL Membership website -

The brief was to create a digital platform that enabled AFL customer base to easily buy and renew memberships directly via the AFL while also creating a centralised hub for current members giving access to content, news and information all in the one place.

The result – a custom built platform that allows current and prospective members to access everything AFL membership from the source and aims to make it easier for new members to complete their registration online.

The site’s Content Management System (CMS) powered by Umbraco has empowered the AFL membership team with a tool to keep their site fresh whilst engaging their current member base and drive new memberships.

WeAreDigital now partners with the AFL team to manage and drive the platform ongoing to ensure the digital platform continues to deliver measurable value for both the AFL business and its members.