Foot Locker Art Prize
for Foot Locker
"The world's richest colouring competition"
The authority when it comes to sneakers, Foot Locker Asia Pacific engaged WeAreDigital to create the official website for the world’s richest colouring competition across Australasia, the Foot Locker Art Prize.
The concept was to create a website that conveyed the tongue in cheek aspect of the competition yet still re-iterated that this is a serious art prize with serious money to be won.
Powered by Silverstripe, the site was developed from the ground up giving WeAreDigital the scope to innovate a website that showcased entries from the competition and leverage Foot Locker branding.
Integrating Foot Locker’s pre-existing social channels into the website was also crucial to develop Foot Locker’s social presence.
WeAreDigital provided the voice of the Foot Locker Art Prize via an integrated communication plan across various channels that included community management and customer service via email, Facebook and Twitter.