Carlton FC Membership Website

for Carlton Football Club

"I am Rain, Hail or Shine"

The Carlton Football Club (FC) appointed WeAreDigital to create I AM CARLTON website that promoted membership packages for the 2012 season.

The brief was to create an engaging website which reflected the best of breed ethos of Carlton FC but also allowed members to renew or sign up online for 2012.

The websites Content Management System (CMS), powered by Umbraco, has enabled Carlton FC to easily customise content, including membership packages, competitions and the member zone. The decision widget gives fans the ability to interactively pick a membership package that suits their footy needs for the season.

One of the key objectives was to promote the Carlton Direct payment option that facilitates monthly payments for membership packages rather than a one off fee at the beginning of the season.

The result - a high impact site that encourages fans to show their support for the Blues! For the first time in Carlton FC’s history, the club tallied over 20,000 members before Christmas and over 17% of those members signed up through the I AM CARLTON website.