Big Red Hand Facebook App
"Getting Down Down on Facebook!"
A supermarket with a Facebook page? Why not?! Coles teamed up with WeAreDigital to launch the national supermarket chain's first official Facebook page with a competition to support their entry into the social space and the brands ATL Down Down/Red Hand campaign.
The new Coles Facebook page gained 800 fans within the first 24hrs and was supported by a Facebook ad rollout for the competition.
Facebook competition guidelines need to be strictly adhered to and WeAreDigital were able to provide a solution to Coles that encompasses user generated content, user voting, moderated entries, and full Facebook integration (promoting the competition on Facebook feeds, using Facebook native share functionality etc).
WeAreProud of this innovative solution delivered to a satisfied client.