for Telstra Bigpond
"The place to experience the games online"
After working on various projects with Telstra BigPond, WeAreDigital was awarded the gig to help leverage Telstra’s sponsorship of the games by creating the primary channels for users to experience the Commonwealth games via narrowband, broadband and ITV channels.
Users were given control of their viewing experience via access to live streams of the official broadcast with synchronized data feeds of results, medal tally and the official schedule and news feeds. In addition over 200 videos were made available on demand so users who missed the action live could catch-up with events when it suited them.
Finalist Best Cross Platform