Spring 2011 Campaign
for Country Road
"1Modern, Australian, Style
goes digital"
WeAreDigital was recently appointed as digital agency for one of the most well recognised and iconic Australian fashion brands: Country Road.
The long term partnership with WeAreDigital and Country Road was launched for the Spring 2011 interactive campaign.
Country Road specifically wanted to showcase the product detail, prices and stock availability of their entire Spring 2011 range in one beautiful interactive experience. However, their business objective was clear, to drive online sales and store foot traffic through their new online catalogue.
WeAreDigital had to ensure that the interface would display specific pricing from 3 international regions including Australia, New Zealand and South Africa. In addition the online catalogue had to be optimised to display across multiple digital platforms including mobile and social platforms, such as the iPad, Facebook and Twitter.
WeAreDigital managed the digital elements of the campaign as part of a fully integrated multichannel launch. Email, social and mobile channels formed the foundation of the official campaign launch to the entire Country Road customer base.
With multiple online campaigns poised for future deployment, WeAreDigital is looking forward to continuing to develop the digital strategy and deliver online sales growth for Country Road.