Kids 10th Birthday Catalogue

for Country Road

"Country Road Kids turns 10."

Country Road celebrates 10 years of playful childrenswear with their stylish new digital catalogue. With fun and parties at heart, the campaign showcased innocently sweet photography with some extra interactive features for customers to enjoy. Choose from a downloadable and printable list of party games, fold your own party hat or follow a delicious birthday cake recipe - something fun for all parents to enjoy. With direct links into the Country Road online store and the ability to zoom on products, parents were inspired to choose their favourite "look" and purchase via the catalogue.

The campaign was integrated with social media channels, specifically Facebook and Twitter which generated a buzz of activity as parents commented on the Summer 2011 range and shared their favourite products. The catalogue was completed with a downloadable video and soundtrack that encapsulates the fun of the Country Road Kids 10th Birthday.