A New Shopping Experience

for Country Road

"Modern Australian Style
goes digital"

As Country Road's digital agency, WeAreDigital has worked with the iconic Australian brand to create and drive their digital strategy.

The new website launch marks a new milestone in Country Road's long-term growth strategy to extend the brand's reach internationally whilst providing a uniquely engaging and interactive user experience.

WeAreDigital combined best practise expertise gained through our work with several leading online retailers, with our knowledge of the Country Road customer and brand to create a user experience that's ultimately more engaging than its peers. The new site provides a more usable and customer-friendly offering to both overseas and national consumers including Europe, USA and Australia. The site enables rich online merchandising with increased design and content flexibility. It's moved from being just a successful e-commerce site to a leader in its field.

With multiple online campaigns poised for future deployment, WeAreDigital is looking forward to continuing to further develop the digital strategy and to deliver online sales growth for Country Road.

Country Road