Mimco eBoutique

for Mimco

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"WeAre...not the only ones who love Mimco"

Mimco – Australia’s leading fashion accessory brand asked WeAreDigital to rebuild their online store by creating a scalable platform that was able to grow in tandem with the Mimco brand whilst be in synch with the dynamic retail calendar. The brief was to create a simple fluid online shopping experience whilst finding the right balance of brand and commerce. Integration with the retail stock management system was also a requirement including automated product data updates and batch exporting of orders for fulfillment.

WeAreDigitals own Content Management System (IamCMS) powers the site and provides Mimco with full access to add, edit or delete pages, products and manage orders.

With the site being live, WeAreDigital now partners with Mimco to help promote, manage and maintain the site and its customers on an ongoing basis by providing strategy, support, promotional, analytical and relationship management services that all aim to increase traffic, loyalty and conversion rates.

Awards

AIMIA Awards
Best Shopping - 2009 Finalist

www.mimco.com.au