"Rusty eCommerce - more than a toe in the water..."
Following the successful launch of the global brand website for Rusty, WeAreDigital was engaged to create the official online retail channel for the iconic surfwear brand.
The brief was to craft a successful online retail site and to create a scalable platform that has the ability to evolve both in features and functions but also geographic presence as required by the Rusty retail business. A simple customer experience was essential whilst backend integration with POS / inventory system, dynamic content management, marketing and merchandising functions were all crucial for the overall success of the project.
WeAreDigital now partners with Rusty to drive, manage and promote the online retail store on a day to day basis with a constant focus on driving revenue, enhancing the customer experience and improving conversion rates.