Facebook Fan Page
for Walt Disney Studios Motion Pictures Australia
"Let's get connected"
Walt Disney Studios Australia set up a tremendously successful Facebook page for Alice in Wonderland, which grew to over 80,000 fans. But they needed a strategy to publicise their other titles to those fans, and to continue communicating with those fans when Alice in Wonderland had left the cinemas.
WeAreDigital helped Walt Disney Studios Australia (WDSMPA) create a Facebook page for their brand, and a custom Facebook tab that provides information about all of their movies, including trailers, links to mini-sites, the ability to add the movie as an event or share the movie. WDSMPA now have a way to maintain the relationship with their massive fan base, and holistically promote all of their great films.