WeAreDigital GIF Registry

To celebrate the 2011 Christmas season, WeAreDigital set up the WeAreDigital GIF Registry.  This internal project took a playful approach to the traditional gift registry and translated it for the digital world.

Through the custom built interface, visitors could send a range of GIFs to their family and friends wishing them a Merry Christmas. For every GIF sent, WeAreDigital donated $1 to one of our chosen charities, Igniting Change, Murdoch Childrens Research Institute and Make-A-Wish Australia.

A fantastic and fun way to GIF back during Christmas.