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Auguste The Label

Accelerating growth and minimising opportunity loss for an ambitious and home-grown lifestyle brand from Byron Bay.

Focus

D2C

Sector

Retail, Fashion & Apparel

Key Outputs

Strategic consulting
KPI & revenue planning
Channel audit
Design refresh and optimisation
Technical consulting and support
Code cleanup
Performance and conversion optimisation
SEO optimisation
Enhanced site search
Merchandising and product recommendations
Analytics and reporting

Auguste is a boutique vintage-inspired lifestyle brand with a focus on creating timeless products that pay homage to the beauty of femininity.

Auguste engaged WeAreDigial as their strategic partner after transitioning to a vertically integrated business model. The technical inflexibility of their previous website, along with poor useability and performance was inadequate and misaligned to the brand's new vision.

Through a series of strategic audits, WeAreDigital identified areas across data, design, speed and performance channels for improved business results and user experience. With a clear goal to maximise value from the Shopify Plus eCommerce platform, WeAreDigital set out to accelerate growth and minimise wastage / lost opportunities. First priority focuses included enhanced online browsing and shopping experiences along with an improved path to conversion. A success and support roadmap leveraged audit findings and uncovered opportunities. Key components and activities in the custom rollout included SEO setup and ongoing optimisation strategy, analytics and reporting, ongoing technical maintenance and support for enhancements, alongside continued user experience and conversion reviews.

Together, WeAreDigital and Auguste effectively transformed the business, leading to record growth and success.

Outcomes

+25%

YoY increase in product views

+19%

YoY increase in new users

+14%

YoY conversion rate increase

+41%

YoY increase in total revenue

Services

Strategy

  • Strategic Planning

  • eCommerce Strategy

  • Channel Strategy / KPI & Investment Modelling

  • Data & Analytics

  • Training & Capability Development

Design

  • Interface Design

  • Interaction Design

  • Experience Design

  • Design Systems

  • Design Guidelines

Technology

  • Technical Strategy

  • Technical Consultation

  • Solution Architecture

  • Full-Stack Web & Mobile Development

  • Quality Assurance

  • Performance Analysis

Growth & Performance

  • International Expansion

  • Post Launch Support & Optimisation

  • Conversion Rate Optimisation

  • Search Engine Optimisation

  • Tag Management

"We worked directly with Auguste to identify issues and opportunities to move the business forward for continued growth and success. Our solution areas ran across data, merchandising, brand, technologies, performance, conversion, and UX for both mobile and desktop shopping experiences. Our ability to improve all areas of brand, technology, and commerce, created a harmonious experience for all users, leading to a stronger connection with the business online. "

- Jono Stiglec, Strategy, WeAreDigital
Interested in learning more about our partnership with Auguste The Label or our other experiences with retail, fashion and apparel brands?

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Kidstuff

Replatform and migration from BigCommerce to Shopify Plus in 12 weeks.

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