In a recent article published by AdNews, we suggest that it makes more sense to spread a client's budget around by lighting a series of small spotfires. Once you see an idea starting to flame then you can start to scale it up and increase its value. We also suggest that utilities and platforms are the new campaigns. Is it smarter to create something of value that doesn't fall off the face of the earth after a few months?
Read all about it >
by WeAreDigital.: Monday 10 May, 2010
Check out our article, recently published in the AFR.com.au (Australian Financial Review) about the new emerging social, mobile and location based services and what they mean for businesses and brands.
by WeAreDigital.: Wednesday 28 April, 2010
Congratulations to the teams at WeAreDigital and Telstra Media for winning the Best Sport category at the 2010 AIMIA awards for the Carlton Natural Blonde Match Centre application.
We have designed, developed and continually improved this application over the last four years and its great to see everyone involved get recognised by the industry for what is a best of breed sports application.
Here are a few pics from the night.
by WeAreDIgital.: Tuesday 09 March, 2010