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Alpha60
An international omni channel experience that blends art and commerce for a renowned Australian fashion brand.
Focus
D2C
Sector
Omni Channel, Retail, Fashion & Apparel
Key Outputs
Strategy and Consulting
Retail Experience Audit
Customer Research
Creative / Art Direction
User Experience
eCommerce Development
Shopify POS implementation
Integration
Data and Analytics
Alpha60, a renowned Australian fashion brand known for its "sophisticated quirk," needed their digital presence to match their distinctive in-store experience.
They required a partner who could:
Seamlessly blend their unique brand aesthetic with digital commerce
Unite their online and offline retail operations
Drive stronger conversion rates and customer engagement
Outcomes
Increase in returning users.
Increase in orders.
Increase in basket size.
Retail locations integrated into Shopify POS.
Decrease in bounce rate.
Increase in engagement time on site.
Our Approach
We delivered a complete digital transformation through four key initiatives:
Highlight 01
Custom Shopify Plus Experience.
Developed a bespoke design that captures Alpha60's artistic heritage.
Created dedicated artist collaboration spaces.
Implemented advanced product storytelling capabilities.
Enhanced mobile shopping experience.
Highlight 02
Innovative Shopping Features
Launched interactive, shoppable lookbooks.
Integrated style advice directly into the shopping journey.
Streamlined the path from inspiration to purchase.
Enhanced product discovery and visualisation.
Highlight 03
Unified Commerce Solution.
Implemented Shopify POS across all retail locations.
Integrated with CIN7 for advanced inventory management.
Enabled seamless omnichannel gift cards and store credits.
Streamlined staff operations and training.
Highlight 04
Strategic Optimisation
Conducted comprehensive retail experience audits.
Implemented data-driven improvements.
Established ongoing optimisation programs.
Continual performance monitoring and enhancement.
Post Launch
Since partnering with Alpha60, WeAreDigital has been engaged as their ongoing strategic digital partner. Through our dedicated success and support programme, we continually drive their digital roadmap, ensuring sustained growth and innovation. Our collaboration focuses on ongoing development and optimisation, helping Alpha60 stay ahead in the ever-evolving digital landscape.
Services
Strategy
Strategic Planning
eCommerce Strategy
Data & Analytics
UX Research
Customer Insights & Segmentation
Journey Mapping & Testing
Training & Capability Development
Technology
Technical Strategy
Full-Stack Web & Mobile Development
Replatforming
Custom Middleware Development
API & CMS Development
Custom App Development
POS Implementation
Solution Architecture
Quality Assurance
Design
Design
User Research & Testing
Information Architecture
Prototyping
Interface Design
Interaction Design
Experience Design
Design Systems
Design Guidelines
Growth & Performance
International Expansion
Post Launch Support & Optimisation
Conversion Rate Optimisation
Search Engine Optimisation
Email Marketing & Automation
Content
Content Migration
"WeAreDigital's commitment to our success truly sets them apart. We are thrilled with the final product of our website. They understood our brand aesthetic from the very beginning and delivered a result that we are truly proud of. Their expertise in building a technical solution for our international omni channel experience has been paramount to our success and growth. We look forward to their continued assistance in helping us realise our long term ambitions.
- Alex Cleary, Director of Alpha60
Let's discuss how we can help you achieve similar results. Our team of experts is ready to craft a tailored solution for your business.
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