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BWX
Multi-regional eCommerce solutions for a portfolio of leading natural beauty brands.
Focus
D2C
Sector
Retail, Consumer Goods & Services, Health & Wellbeing
Key Outputs
Multi-region and multi-brand execution
Solution architecture
Global site redesign and build
Full stack development and quality assurance
Custom-built skincare quiz
Advanced integrations and email strategy
BWX is a global, natural beauty company with a portfolio of leading natural brands sold across Australia, North America, Canada, the United Kingdom, China, and more.
In collaboration with the team at BWX, WeAreDigital designed and developed a series of best-in-class multi-region commerce websites using Shopify Plus. BWX's portfolio of brands; Sukin Skincare, USPA skincare, Andalou Naturals and Mineral Fusion all benefited from soaring product sales following the launch of their new online store-fronts.
The eCommerce platform solution for BWX was supported by the setup of intelligent email user flows in Klaviyo, completing effective and holistic customer journeys.
Outcomes
eCommerce websites
Reusable custom-designed skincare quiz
Corporate content website
Custom integration to Dynamics 365 ERP
Sukin Naturals
Andalou
USPA
Mineral Fusion
Services
Strategy
Strategic Planning
Product Strategy
eCommerce Strategy
Channel Strategy / KPI & Investment Modelling
Data & Analytics
Lifecycle Planning & Loyalty
Journey Mapping & Testing
Design
Information Architecture
Prototyping
Art Direction
Interface Design
Interaction Design
Experience Design
Design Systems
Design Guidelines
Technology
Technical Strategy
Technical Consultation
Solution Architecture
Full-Stack Web & Mobile Development
Systems Integration / Middleware Development
Replatforming
Custom App Development
Accessibility
Quality Assurance
Growth & Performance
Post Launch Support & Optimisation
Conversion Rate Optimisation
Paid Search & Shopping
Paid Social & Display Advertising
Search Engine Optimisation
Tag Management
Email Marketing & Automation
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