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Kidstuff
Replatform and migration from BigCommerce to Shopify Plus in 12 weeks.
Focus
D2C
Sector
Retail, Consumer Goods & Services
Key Outputs
Shopify Replatform
Bespoke Integrations
Theme styling and customisation
Development and quality assurance
Training and capability development
Advanced performance marketing
Established in 1969 in Sydney, Kidstuff has served generations of Australians, selling toys that inspire individuality and reward curiosity. With 54 retail stores across Australia and pressure to grow their digital business, Kidstuff engaged WeAreDigital to redefine their online customer experience through a website replatform.
The custom solution focused on omnichannel integration, alongside a desire for optimised delivery of services to Kidstuff's loyal customer base.
Working within a 12-week timeframe, WeAreDigital executed a timely and efficient digital transformation, commencing with a migration from BigCommerce to Shopify Plus. A bespoke Microsoft Dynamics integration, achieved through intricate business rules, enabled Kidstuff to introduce 'Click and Collect' in a seamless experience for the customer.
The resulting platform not only allows Kidstuff to immediately provide an improved service offering, one that resolves the pain points of previous complex configurations, but also lays a technical foundation for Kidstuff to grow and adapt with ever-changing eCommerce market needs.
WeAreDigital has improved workflows and provided Kidstuff with a product and platform that drives efficiencies, so rather than managing complicated technology and integrations, the team can focus on their key business goals; to deliver exceptional experiences, and to showcase their unique and prestigious products and brands.
Outcomes
Stores included in the digital ecosystem through 'Click and Collect'
Lift in transactions six months after launch
Increase in overall conversions six months after launch
Lift in digital revenue six months after launch
Post Launch
WeAreDigital and Kidstuff share a collaborative, trusting and strategic working relationship to this day. Through a success and support program alongside ongoing management and optimisation of performance marketing initiatives, WeAreDigital works collaboratively with the Kidstuff team and continues to help accelerate their dynamic business.
Services
Strategy
Strategic Planning
eCommerce Strategy
Omnichannel Planning
Data & Analytics
Training & Capability Development
Design
Information Architecture
Art Direction
Interface Design
Technology
Technical Strategy
Technical Consultation
Solution Architecture
Full Stack Responsive Web Development
Systems Integration
Custom Middleware Development
Replatforming
Quality Assurance
Performance Analysis
Growth & Performance
Post Launch Support & Optimisation
Conversion Rate Optimisation
Paid Search & Shopping
Paid Social & Display Advertising
Search Engine Optimisation
Tag Management
Email Marketing & Automation
Content
Content Migration
In WeAreDigital we have found a true strategic partner to help us to on our quest as we strive to be a World class omni channel retailer. We look forward to continuing our partnership that is built on trust and transparency while meeting our customers needs.
Jonathan Wu, General Manager, Kidstuff
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