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M.J. Bale 2.0
Transforming Australia's Premium Menswear Experience
Focus
D2C
Sector
Omni Channel, Retail, Fashion & Apparel
Key Outputs
Headless Shopify eCommerce Solution
Unified Loyalty Experience
Intelligent Product Search
In-Store Digital Bookings
Smart Outfit Builder
Real-Time Inventory Sync
Rapid Content Deployment
Personalised Shopping Journeys
MJ Bale, Australia's leading creator of premium menswear, wanted their digital presence to match their impeccable in-store experience. Having successfully migrated them from Salesforce Commerce Cloud to Shopify in a first stage project we delivered we were trusted to take their digital transformation to the next level.
The mission?
Transform an already successful platform into an industry-leading digital experience that would:
- Scale with their rapid business growth
- Deliver the same exceptional service online as in their stores
- Give their team more control over content and campaigns
- Connect digital and physical shopping journeys
- Support their ambitious growth plans.
Outcomes
Increase in conversion rate
Increase in annual revenue
Increase in the returning customer rate
Decrease in online returns
Increase in average order value for customers making appointments in-store
Appointment bookings generated per month
Our Solution
We delivered a sophisticated headless commerce solution on Shopify Plus that seamlessly bridges the online-offline divide, powered by next-generation technology and deep retail expertise.
Highlight 01
Content-Commerce Integration.
- Implemented Storyblok CMS for dynamic storytelling
- Enabled the MJ Bale team to craft rich brand narratives alongside commerce
- Created an immersive shopping experience that reflects the brand's heritage
Highlight 02
Seamless Customer Experience
- Deployed Algolia for lightning-fast search and smart merchandising
- Introduced Brauz in-store booking system for consultations and fittings
- Enhanced Add-to-Cart with intelligent outfit recommendations
- Implemented Salesforce personalisation engine for tailored experiences
- Optimised mobile-first design for speed and convenience
Highlight 03
Omnichannel Loyalty
- Integrated Omneo to recognise and reward customers across all touchpoints
- Unified gift cards and loyalty points across online and in-store
- Created frictionless paths to becoming a brand advocate
Highlight 04
Future-Ready Architecture
-Built on headless technology and Shopify Plus for maximum flexibility
-Streamlined inventory and order management through custom AP21 and Shopify integration
-Enabled rapid deployment of new features and improvements
-A purpose built design system
Services
Strategy
Strategic Planning
eCommerce Strategy
Data & Analytics
UX Research
Customer Insights & Segmentation
Journey Mapping & Testing
Training & Capability Development
Technology
Technical Strategy
Full-Stack Web & Mobile Development
Replatforming
Custom Middleware Development
API & CMS Development
Custom App Development
Headless Commerce & CMS
Solution Architecture
Quality Assurance
Technical Consultation
Performance Analysis
Design
Design
User Research & Testing
Information Architecture
Prototyping
Interface Design
Interaction Design
Experience Design
Design Systems
Design Guidelines
Art Direction
Growth & Performance
International Expansion
Post Launch Support & Optimisation
Search Engine Optimisation
Tag Management
Email Marketing & Automation
Personalisation
Content
Content Migration
"Working with WeAreDigital is a real pleasure. They have been able to truly grasp our brand, the nuances of our business, and have quickly become a part of the team to deliver work that drives our business goals. We are looking forward to a long-lasting relationship as we continue on our eCommerce and omnichannel journey."
Matt Jensen, Founder & CEO, M.J. Bale
Contact Our Team to discuss how we can drive growth for your business through strategic digital transformation.
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