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Premedy
Solidifying a direct-to-consumer eCommerce experience for a new pure-play probiotics brand.
Focus
D2C
Sector
Retail, Consumer Goods & Services, Health & Wellbeing
Key Outputs
eCommerce strategy and product roadmap
Business case and digital success blueprint
Theme styling and customisation
Development and quality assurance
Channel strategy and revenue modelling
Email automation planning and execution
Evolution Health partnered with WeAreDigital to support the launch of their newly hatched probiotic brand, Premedy. Combining considerations of medicine, lifestyle factors, and environmental interaction, Premedy creates both products and advice that help nurture health and wellbeing.
After initial discovery work, thorough research and analysis of user data, WeAreDigital aligned its strategic findings with Premedy's business goals to produce a digital strategy constructed to complement the new eCommerce site.
Together, marketing and commerce work hand-in-hand to enable a direct-to-customer offering that closes the loop, drives conversions, and supports physical distribution channels.
Outcomes
Weeks from kick-off to launch
Lift in eCommerce conversions YOY
Lift in revenue
Decrease in bounce rate
Services
Strategy
Strategic Planning
eCommerce Strategy
Data & Analytics
Design
Information Architecture
Interface Design
Interaction Design
Design Guidelines
Technology
Technical Strategy
Solution Architecture
Full Stack Responsive Web Development
Systems Integration
Quality Assurance
Growth & Performance
Post Launch Support & Optimisation
Conversion Rate Optimisation
Paid Search & Shopping
Paid Social & Display Advertising
Search Engine Optimisation
Tag Management
Email Marketing & Automation
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