Space Furniture

Strategic beginnings shaping solid foundations.

Key stakeholder interviews paired with an audit of the existing site (experience, technologies, data) revealed a frictioned path to purchase, gaps in user journeys, a lack of supporting product and designer context and a cumbersome Content Management System.

A digital blueprint was created to pinpoint growth opportunities for a new digital platform, along with a global KPI investment model and a business case outlining the benefits and applications of a paid media and email strategy across Australia, Singapore, and Malaysia.

A premium, simplified and unobtrusive approach.

WeAreDigital developed a browsing experience reflective of the premium level of in-store service found in Space Furniture showrooms across Australia and Singapore. Key focuses were finding the balance between engaging content and best practice eCommerce, elevating the product catalogue, and highlighting the designers. Space Furniture imagery was expanded in size, with typography and interface elements taking a more blended and recessive approach.

A new taxonomy was designed to enable users to refine their search by product, designer, or brand, paired with an immersive full-screen fold-out menu for powerful browsing and search.

Product pages are designed to inform and delight, with features such as detailed product specifications, stock and shipping lead times, an extensive lifestyle image gallery, designer biographies, and relevant product-related articles.

A key consideration was the integration of online magazine, More Space. More Space is the place where readers can find the latest design news, in-home style stories, opinion pieces, interviews, and film clips about brands, processes, and designers from around the world. The magazine's inclusion enriches the experience for visitors to the site, complementing the products available to purchase.

Continuous improvement through iteration and innovation, alongside performance marketing.

WeAreDigital continues to work closely with the Space Furniture team to analyse and review the success of its digital ecosystem. Through the use of analytics and insight, WeAreDigital has defined and recommended areas with growth potential, continually analysed customer journeys to understand behaviour and developed new components that assist in the evolution and optimisation of not only the digital offering but the service design as a whole.

Previously focused on more traditional marketing, Space Furniture turned to WeAreDigital to help drive digital awareness and promotion, resulting in an offering of sophisticated marketing support across Australia, Singapore and Malaysia through data-led media and analytics.

A strong, targeted and strategic email ecosystem was also implemented, which has laid the groundwork for future success and plays an integral ongoing role in supporting customers by providing the high level of service that they expect from a store like Space Furniture.